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Maria Fernanda Izaguirre
Creative Consulting Firm


Bits, zeros, and ones.

My journey through digital media spans over two decades, beginning in Caracas, Venezuela, during the rise of personal computers and the Internet in the early 1990s. I wrote my first lines of code at eight, sparking a passion for computers. The fascination with machines continues today, naturally extended to the orbits of science fiction and philosophy. I graduated from PROdiseño School of Visual Communication (VE) in 2002, specializing in digital media, where I later became an educator for over a decade. In 2003, I founded my first creative firm, offering services specialized in multimedia and web design. Throughout the years, I worked with different technologies to develop web and multimedia products. Later, in the 2010s, I collaborated with advertisement agencies to create cross-media experiences for consumer brands. I have developed cultural products, among other services, for nonprofit organizations, corporations, consumer brands, and startups.

My explorations of cybernetics and artificial intelligence began also in the early 2000s. After relocating to New York City in 2016, I have been working on a series of artistic explorations centered on the intersection between art and technology. My work on these explorations has been showcased in galleries across New York, earning recognition from public organizations, critics, and curators. I continue collaborating with diverse groups to explore new ways of mediating the human experience through technology and interacting with machines.

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