Since 2009, I have been working with Sudaca Films in maximizing their digital platform for the international film market by creating commercialization websites for auteur films.
A decade creating websites for auteur films
I have had the opportunity to create marketing websites for the films of the renowned Latin American directors Mariana Rondón (Venezuela) and Marité Ugás (Peru). Collaborating with Sudaca Films has allowed me to explore the aesthetic experience of a film translating it into another medium characterized by hypertextuality, screen fluidity, and multiformatting.
The main challenge has been creating websites with an aesthetic concept coherent with the "spirit" of the film while still offering a user-friendly environment and maintaining information delivery in the fewest navigation layer possible. Sudaca Films' websites function as a virtual hub, providing critical information to the general public and specialized content for international film marketers.
Highlighted Projects
Contacted / Contactado (2020)
Bad Hair / Pelo Malo (2013)
The Kid Who Lies / El Chico que Miente (2011)
Sudaca Films (2011)
Artist and Filmmaker Mariana Rondon's Website (2009)
Visuals
ContactadoFilm.com
Contacted (2020)
Directed by Marité Ugás; Produced by Mariana Rondón.
The concept of the website is based on creating a minimalist and sober website that would represent the protagonist's mood going through a deep existential void.
To explore the website visit: https://www.contactadofilm.com/
PeloMaloFilm.com
Bad Hair (2013)
Directed by Mariana Rondón; Produced by Marité Ugás.
The concept of the website is based on creating a baroque reality as a metaphor for the complex world of the feminine in Latin America.
ElChicoQueMiente.com
The Kid Who Lies (2011)
Directed by Marité Ugás; Produced by Mariana Rondón.
The concept of the website is based on creating a fragmented visual memory as a metaphor for the hero's journey that the protagonist goes through.
To explore the website visit: http://www.elchicoquemiente.com/
SudacaFilms.com
Year: 2011
Latin American Film Production Company
Sudaca Films is an independent film company with head offices in Lima and Caracas. Mariana Rondón and Marité Ugás created it to produce Art House films with worldwide commercial appeal. Both directors and writers alternate in the production role from project to project.
To explore the website visit: http://sudacafilms.com/
MarianaRondon.com
Year: 2009 | HTML | Artist & Filmmaker
Born in Barquisimeto, Venezuela. After studying Animated Film in Paris, she graduated from the first generation of the EICTV, Cuba. Her short film, STREET 22, was shown worldwide, receiving 22 awards. Her recent feature PELO MALO (2013) was awarded the Golden Shell at San Sebastián Film Festival, Bronze Alexander and Fipresci Award in Thessaloniki, and Silver Astor for Best Director and Script in Mar del Plata, among other 44 awards.
To explore the website, visit: http://www.marianarondon.com/