Updated: Aug 4
In 2018, I was hired by The L.J. Gould Center to create their professional brand.
The Organization Principle
The Psychoanalytic Organizational Study and Consultation is grounded in a broad Psychoanalytic framework — the work of Freud, Klein and her followers, and, most importantly, Bion on group dynamics. The purpose of The Gould Center is to provide a space for the ongoing study of these streams of thinking and experience in group and organizational life.
The Gould Center is named for Laurence J. Gould, Ph.D., FIPA, a Psychoanalyst, Psychologist, and Organizational Consultant who was an international figure in the discipline and one of the founders of the International Society for the Psychoanalytic Study of Organizations (ISPSO). Dr. Gould was instrumental in designing and implementing a Psychoanalytic Organizational perspective and training at IPTAR.
Design and Development of Professional Branding
Strategic Advisory for Marketing & Outreach
Design and Production of Ads and Promotional Campaigns
Branded mug for members and clients
Brand assets for events and conferences
Flag to promote events
Tote bag for conferences
Printed programs for conferences