top of page

Maria Fernanda Izaguirre
Creative Consulting Firm

The L.J. Gould Center— Developing organizational psychoanalytic consulting branding

Updated: Aug 4, 2023

In 2018, I was hired by The L.J. Gould Center to create their professional brand.


The Organization Principle

The Psychoanalytic Organizational Study and Consultation is grounded in a broad Psychoanalytic framework — the work of Freud, Klein and her followers, and, most importantly, Bion on group dynamics. The purpose of The Gould Center is to provide a space for the ongoing study of these streams of thinking and experience in group and organizational life.

The Gould Center is named for Laurence J. Gould, Ph.D., FIPA, a Psychoanalyst, Psychologist, and Organizational Consultant who was an international figure in the discipline and one of the founders of the International Society for the Psychoanalytic Study of Organizations (ISPSO). Dr. Gould was instrumental in designing and implementing a Psychoanalytic Organizational perspective and training at IPTAR.

Highlighted Services

  1. Design and Development of Professional Branding

  2. Strategic Advisory for Marketing & Outreach

  3. Design and Production of Ads and Promotional Campaigns



Branded mug for members and clients


Brand assets for events and conferences

Flag to promote events

Tote bag for conferences

Printed programs for conferences

6 views0 comments


bottom of page