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Maria Fernanda Izaguirre
Creative Consulting Firm

DreamYard— The Dream Fest, a middle and high school Bronx art festival

Updated: Aug 4, 2023

In 2018, I became the first artist-in-residence at the DreamYard Art Center in the Bronx, New York. During one year, I worked with DreamYard's teachers and directors to integrate the use of technology in the art practices and programs developed for the youth. Among other projects, I collaborated with designing The Dream Fest branding, a middle and high school Bronx art festival celebrated yearly involving the community in the Art Center activities.

Program Posters



Technology for the arts


Since the beginning of human expression, technology has had a profound impact on the arts, both in terms of how art is created and how it is consumed. At the beginning of past century, art was limited to traditional mediums such as painting, sculpture, and music. However, with the advent of new informational technologies, artists now have access to a broader range of tools and materials, which has led to the creation of new art forms.


Digital art is a relatively new form of art that uses computers to create images, videos, and other forms of media. It can be created using various software programs, and it can be displayed on various devices, such as computers, tablets, and smartphones or be projected in virtual environments. Before digital media, music and visual arts (and many others) were limited to live performances or analogical recordings such as vinyl or CDs. However, with the advent of digitalization, art can now be streamed online, downloaded to mobile devices, or even created using virtual instruments.


The use of technology has also changed the way that art is shown and consumed. In the past, art was primarily consumed by people who visited museums or attended live performances. However, with the advent of the internet, art can now be consumed by people worldwide. Now, people can view paintings, sculptures, and videos and listen to music online.


I believe in the importance of experimenting with technology during the creative process. Artists are constantly exploring new ways to express their ideas, and the public is increasingly consuming art in innovative ways. Since 2018, I have been working on and off with Dreamyard on inspiring teachers and the youth to use technology to amplify their voices.


Highlighted Services

  1. Art Direction for The Dream Fest

  2. Augmented Reality Documentary Experience for the Action Program

  3. Advisory and Art Direction on Immersive Experiences Design

  4. Advisory and Tech Mentoring for Experimental Art Projects



Brand Assets

Dream Fest Poster


Concept Poster: Ubuntu, I am We.


Collection



Augmented Reality Posters and Selfiementary

I collaborated with the senior students at Dreamyard to create a transmedia campaign promoting an individual retrospective (Selfimentary) of their journey through the art and activism program, Action.


The posters were designed with augmented reality. By using a smartphone camera as a viewfinder on them, a video was triggered on the phone screen in which one could hear each of the young people telling their story about what they learned during their time at Action.


Immersive experiences allow users to access multiple dimensions of interaction with information or even to feel like they are in a different world. This can be done through the use of virtual (VR+) or augmented (AR+) reality apps, mixed technologies and other media. Immersive experience design is a relatively new field, but it has quickly become one of the most popular areas of design. This is because immersive experiences can be incredibly powerful and can create a sense of wonder and awe that is difficult to achieve with traditional forms of design.


For more information about DreamYard Project, please visit their website: https://www.dreamyard.com/



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