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Maria Fernanda Izaguirre
Creative Consulting Firm

UX/UI Design Retrospective— The Fast-Paced Evolution of User Interface Design

Updated: Aug 21, 2023

Over the past two decades, the landscape of technology has experienced an extraordinary evolution, redefining the realm of UX/UI design in ways unimaginable. As a seasoned designer who embarked on this dynamic journey right from the inception of Web 1.0, I have been witness to the mesmerizing transformation of this meta-dynamic field.

Lo-fi wireframes


From coding html to dragging elements


In the early days, crafting websites involved hand-coding in HTML/CSS, where each pixel was painstakingly placed to achieve pixel-perfect precision. Knowing JavaScript and a bit of PHP were a must. The advent of Macromedia Director and Flash opened doors to more interactive and dynamic experiences, allowing designers to push the boundaries of creativity and user engagement.


With the emergence of content management systems (CMS) like Dot Net Nuke, Joombla, and Wordpress, the process of website creation was further streamlined, enabling designers to focus on enriching high-level user experiences. The arrival of drag and drop apps like Wix, Square Space, and Figma introduced a new era of simplicity, empowering designers to build stunning websites and mobile applications with unprecedented ease.


Through the years, the evolution of low-res wireframing and high-res mockups has been nothing short of remarkable. As technology advanced, so did the tools at our disposal, allowing us to breathe life into our designs with more precision and finesse.


AXA Insurance, service website, lo-fi wireframes, made in Omnigraffle. Client: Wikot Venezuela, 2010.


With the rapid evolution of technology, my journey in UX/UI design has been a constant quest for craftsmanship, embracing novel tools and methodologies at each step. From concept to production and seamless implementation, the possibilities for creating immersive user experiences continue to expand, captivating audiences like never before.


The journey has been exhilarating, as each technological leap has challenged me to adapt and innovate, ultimately shaping the course of my career and my passion for designing digital experiences. Today, I am venturing into the captivating worlds of Virtual and Augmented Reality, driven by a desire to expand my horizons and continue experimenting with new media. As technology continues to evolve at an unprecedented pace, I anticipate the next chapter in this thrilling journey, where the boundaries of creativity and user-centric design are destined to be further pushed, ushering in a new era of limitless possibilities.


Highlighted Services

  1. Product Design for Web and Mobile

  2. Digital Production and Development

  3. Project Management

  4. Strategic Consulting



UX/UI Design retrospective

A decade of UX/UI explorations (2003-2013)


As the world of web design continued to evolve, so did the paradigms governing User Interface (UI) design. In the early days, the Web 1.0 barely supported fixed layouts and static elements. With the advent of Web 2.0, a new era of responsiveness revolutionized the industry, embracing the ability to accommodate structures and objects to a diverse range of screens with which users experienced the web.This shift marked a turning point in the way we approached design, and it demanded a keen understanding of usability principles.


Venezuelan artist Mariana Rondon's portfolio, built in HTML/CSS, versions from 2010 and 2012, Designed and developed by Mafe Izaguirre.

Ávila Mágica Park, promotional web game built in Macromedia Flash, 2004.

Team: Mafe Izaguirre, Product Designer; Pasqual Livrieri and Herman Herrera, Developers.


One of the foundational readings that significantly influenced my design philosophy during this transformative period was "Don't Make Me Think" by Steve Krug. This insightful book emphasized the importance of creating intuitive and user-friendly interfaces that allowed users to navigate effortlessly through hyperlinked information. Krug's principle of keeping interfaces simple and self-evident resonated deeply with me, inspiring me to focus on clarity and efficiency in my design approach.

The Simple 7 Studio Website, built in HTML/CSS, 2010. Designed and developed by Mafe Izaguirre.



From lo-fi wireframes to hi-fi mockups


In the UX/UI design process, lo-fi wireframes and hi-fi mockups still play critical roles in shaping the final product. Lo-fi wireframes are essential in the early stages of design, as they provide a efficient tool for representation of the user interface, focusing on layout, content hierarchy, and overall structure. By emphasizing simplicity and functionality, lo-fi wireframes allow designers to iterate quickly and gather valuable feedback from stakeholders and users.


CervezaZulia.com, Cultural Magazine, 2014. Designed and developed by Mafe Izaguirre and Yare Acosta.


As the design progresses, hi-fi mockups step in, showcasing the final look and feel of the product, providing a realistic preview of the user experience. They serve as a bridge between design and development, enabling better communication and alignment among team members.


Prototyping brings the design to life, allowing users to interact with the interface and experience the flow and functionality firsthand. It offers a unique opportunity to identify usability issues, test different interactions, and validate design decisions. Rapid prototyping allows designers to iterate and refine the design, ensuring that the final product meets users' needs and expectations effectively.



Responsive UI Design and beyond


The concept of responsive design emerged as a game-changer, offering the flexibility to adapt layouts to different screen sizes and devices. This transition allowed UI designers to craft fluid and dynamic experiences that catered to the diverse needs of users. However, achieving this level of dynamism posed challenges, particularly in a time when browsers lacked standardization. Designing for compatibility across various browsers, especially the notorious Internet Explorer, proved to be a daunting task. Often, design elements rendered differently or experienced unintended distortions, requiring meticulous fine-tuning to achieve consistency across platforms.


The introduction of CSS media queries and the concept of breakpoints significantly streamlined the responsive design process. These breakthroughs empowered designers to set specific points in the layout where design elements would adapt to varying screen sizes seamlessly. The newfound control over breakpoints enabled us to create designs that remained cohesive and engaging across an array of devices, from desktops to smartphones and everything in between.


The evolution of UI design has been a riveting journey, transitioning from rigid and fixed layouts to the remarkable world of responsive design and breakpoint-driven dynamism. While the challenges of standardization and browser compatibility were hurdles we overcame, the current landscape of UI design reflects our collective commitment to crafting engaging, intuitive, and user-centric digital experiences. Let's not forget that just 40 years ago user-centric interface design was restricted to 8-bit black and white.


Apple Lisa, 1983. Human-Centered GUI design approach.


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